“The World’s Most Powerful Social Media Influencers to Treat and Pamper”

by Christine - From Dates to Diapers on August 25, 2012

The internet is all atwitter with this newest list of “top mom bloggers.” I will admit that it IS one of the most complete, unbiased lists I’ve seen in quite some time, and I am flattered to be listed among many of my blogging idols. HOWEVER, the article in which the list is included is just downright insulting, not to mention one in which bad advice is dispensed to marketers and companies.

And, it hit a nerve with me.

As a Social Media Influencer, I am offended that anyone would insinuate that I am willing to work for free, or a “chance to win a prize”. Unfortunately, articles like this are making it more difficult for us to be respected as business-women. It’s giving license, in a way, to PR reps and business owners to send us more ridiculous pitches. Not to mention, demeaning our place in the world of social media.

I understand that many see articles such as these that list our blogs as being free advertising, and I think that’s great. I have nothing against this list. It is the information that came before this list. I am pretty sure that most, if not all, of the listed bloggers on this newest list would refuse to work for an entry in to a contest as compensation.

We are not just silly mommies hoping to win a prize as compensation for our hard work. We work hard, sacrifice much, and devote oodles of time and energy in to our businesses. We are women who own businesses and deserve to be treated as such.

In short, I hope that anyone who comes across this list, considers it a list of strong, powerful women who deserve to be respected and treated fairly.

What are your thoughts about this list, or top lists in general? Do you think they are good for our community and help advance our businesses, or are they simply link bait schemes that cause unnecessary drama and dissension?

I have purposefully withheld the link to the article I mention. The fewer people who see it, the better.

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{ 30 comments… read them below or add one }

Alison August 25, 2012 at 5:37 pm

I’m on the list… And I don’t blog to win. I may do something for free if it’s with a PR firm that I have a close and long relationship wish. Plus I need more pampering I think, I don’t get it enough at home and I’m pregnant darn it. ;)
Alison´s last blog post ..Green Mountain Coffee Wild Mountain Blueberry K-Cups Are Delicious!


Ashley - Embracing Beauty August 27, 2012 at 11:16 pm

How did I not know you were pregnant?!?! Ahh! Congratulations!!
Ashley – Embracing Beauty´s last blog post ..CVS: Free Travel Sized Sunscreen


Christine - From Dates to Diapers August 28, 2012 at 5:43 pm

Do you know something I don’t know, Ashley? LOL :) The pics from Instagram are of my brand new niece… Certainly not a Young #8!!


Alison August 28, 2012 at 5:50 pm

hehehe. I’m super excited. :)
Alison´s last blog post ..Honda and the Little League World Series #HondaLLWS


Jo-Lynne {Musings of a Housewife} August 25, 2012 at 5:50 pm

It’s a shame that, as you say, the list is actually quite a good one. Because the article is insulting and so chock full of bad advice and information that it’s astounding. There are plenty of bloggers willing to throw up a post for the chance to win a contest, but not anyone on THAT list.
Jo-Lynne {Musings of a Housewife}´s last blog post ..Winvian Resort and Spa in Connecticut #MalibuMoms


rachel @ finding joy August 25, 2012 at 5:58 pm

Very well articulated. I am thankful for your voice of reason and demand for respect. I totally agree with our mutual friend, Jo-Lynne’s words.
Write it, girl.
Blessed to know you and to call you friend.
rachel @ finding joy´s last blog post ..10 Fall Favorites. #fridayfaves


Shannon (The Mommy-Files) August 25, 2012 at 6:05 pm

Great article Christine! I sense an article coming to The Mommy-Files as well. I also don’t blog for a chance to win something and I want to share my real life experiences on my site.
Shannon (The Mommy-Files)´s last blog post ..“The Lucky One” on Blu-ray & DVD + Giveaway!!!


Brandi August 25, 2012 at 6:10 pm

My thoughts on lists is, although this one is full of women that I absolutely look up to and adore, is that most lists don’t reflect the diverse voices that truly make blogging interesting. I’m not just speaking in terms of race, but in terms of experiences and status.

The biggest concern about lists is that it divides the blogging community. Women are facing more than enough challenges and are ready hard enough on ourselves. We don’t need some list reminding us that no matter how hard we work, or how good we are as writers that we still aren’t worthy of being treated or pampered.
Brandi´s last blog post ..The One That Got Away


Kelby August 25, 2012 at 6:10 pm

I am on the list and I work for actual money. As we should. What is sad is that this issue of blogging for entries or stuff has been a gripe since my first conference. We are now going on our fifth, and I see so many business people, marketers, PR people, etc. who truly get it now. It is sad that we still need to proactively educate others about this. Hmm… Perhaps I need to make a list of marketers who get it. I am putting that on my to-do list now.
Kelby´s last blog post ..Halloween Fabric Wreath


kimberley blaine - the go to mom August 26, 2012 at 11:10 am

Kelby, I like the idea of making a list of those marketers who get it. Thanks for taking on that positive task!


Kelby August 26, 2012 at 12:41 pm

I added it, and the commentluv pulled it in. It seemed to me that a crowd source list would be best. Add the marketers you feel get it.
Kelby´s last blog post ..Marketers Who Understand Blogger Outreach


Desiree August 25, 2012 at 6:15 pm

Great post! I agree, I think the list is pretty fabulous, but the intent of the article is very much an insult. However, it’s funny that the many mom bloggers who will work for free or a chance to win a prize are NOT listed. I think they (the writers of this article) got it backwards.
Desiree´s last blog post ..Need new glasses? Check out Rivet & Sway!


ohamanda August 25, 2012 at 6:18 pm

The best thing about this “list” is that the guy has only been blogging for 3 months. I think it was more a reason to tweet all of us and give him traffic than giving any real advice.

ohamanda´s last blog post ..My Blog Story


thedoseofreality August 25, 2012 at 6:22 pm

Excellent piece. Can you even imagine asking a CEO to run a company for free or to pitch a project for the chance to win a prize? And yet we as bloggers are our own CEO’s so why would we accept that?
And Kelby’s comment was great. Would be great to praise those who get it in the marketing world!
thedoseofreality´s last blog post ..WOULD I PAY MONEY FOR THIS: In the “Zone” + GIVEAWAY


Kelby August 25, 2012 at 7:10 pm

I am working on the post now. I am also going to make it so others can share their fave marketers. Let’s turn the tables…. and also recognize the ones who REALLY GET IT.
Kelby´s last blog post ..Halloween Fabric Wreath


jyl @ momitforward August 25, 2012 at 8:26 pm

I think this is a great idea, Kelby! So many companies (brands and agencies) are doing wonderful things for bloggers. It’s a great idea to highlight them.
jyl @ momitforward´s last blog post ..Simplifying Family Activities: Discovering The World Around Us


Kelby August 26, 2012 at 12:42 pm

I totally agree, Jyl, and it bugs me that only the bad ones get blogged about. It isn’t anyone’s fault … that stuff NEEDS to be blogged about like Christine does here. But we should recognize those who are doing it right, too.
Kelby´s last blog post ..Marketers Who Understand Blogger Outreach


Steph {Confessions of a Stay-at-Home Mom} August 25, 2012 at 6:25 pm

Agreed – fantastic list of people I look up to, admire and enjoy friendships with. But also agreed – not doing any of us bloggers (who are moms) any favors! We all work hard to build our career – and it’s amazing how quickly we can be reduced to game show prize winners with just a few words. Thanks for sharing your thoughts on this!
Steph {Confessions of a Stay-at-Home Mom}´s last blog post ..Dezign with a Z Wall Decals {REVIEW and GIVEAWAY}


Dawn @ Finding the Happy August 25, 2012 at 6:30 pm

I think it’s Link Bait. What’s the best way to get the most influential people to LINK to the site, giving great p.r.? I also think it devalues even the small bloggers, the ones who are just getting started. I absolutely agree, it’s demeaning to be asked (and expected) to blog for a contest entry or “a chance to win” a gift card or whatever. THat’s crap. Just like it’s crap to even be willing to accept $5 for a 500 word post – but people will accept it, because that’s what’s offered. :(
Dawn @ Finding the Happy´s last blog post ..How’s that for a kick in the pants?


Victoria August 25, 2012 at 6:50 pm

I’m on the list but I never write a post for a chance to win anything. Hopefully any PR person who sees the list will realize we are a list of hardworking women (and men) who deserve to be compensated appropriately for our experience.
Victoria´s last blog post ..Kinderville Little Bites Ice Pop Molds


Melissa Chapman August 25, 2012 at 7:28 pm

A great list of women– but damn if IM putting up a post for a chance to win anything. I want a SURE THING… because the cable company NEEDS to get paid.. they won’t go for, well I entered a contest with a blog post to get the $$ but I didn’t win so sorry- cant pay my bill this month Time Warner…
Melissa Chapman´s last blog post ..All I really want for my birthday is a tiny carvel cake and all my kids to blow out the candles with


Bridgette August 25, 2012 at 7:59 pm

Great article, Christine! I am not on the list but am still highly insulted. I was actually laughing as I was reading the list of respected bloggers imagining the response if a marketer took this advice and started pitching those people on the list. I am thinking the pitch would not get too many favorable replies.

Kelby: Love your idea!


Cat Davis August 25, 2012 at 8:45 pm

I am on the list as well but you know, I despise these lists. It appears they just pulled keywords from Twitter bios.
Cat Davis´s last blog post ..The Perfect “Pear”ing – Orla Kiely and Method #CleanHappy


Monica Brady August 25, 2012 at 9:47 pm

Wow… wouldn’t you know, the first time I’ve ever been on a list… it ends up being this one… This person who wrote it certainly hasn’t done their research… Great article Christine..
Monica Brady´s last blog post ..Verizon Wireless is Prepared, Are You?


Kelli August 25, 2012 at 10:51 pm

I am not on the list, but many of my dear friends are and I was very surprised at the opening paragraph when I saw it. This is a great article and so true! Those of us who are working this business take it and ourselves seriously and we should! Thanks for calling this article out. :)
Kelli´s last blog post ..Climbing the Mountain: Part 2


Mom101 August 26, 2012 at 5:38 am

The sad thing is, not only is the article pure drivel, the entire thing is linkbait.

I have to disagree with your assessment that it’s comprehensive and unbiased–while it’s certainly a long list (and I wish more had this kind of diversity), it’s about as well-researched as the opening paragraphs. It includes multiple corporate sites, women who don’t have children, marketing consultants, bloggers who don’t write about parenting, a known plagiarist, and even an SEO expert who (being an SEO guy) has a blog called “Mommy Blogger’s Best Friend.”

I love Lisa Stone to death but I think she’d be the last person to tell you she’s a mommy blogger.

Seems like this guy searched by klout or some other metrics for the word “mom” in names and bios. Which is not a surprise – look at his earlier list on Top 100 Android Developers and there’s a ton of people tweeting at him “thanks for including me but I’m not an Android developer.” Pattern.

So is it an honor to be on that list? I don’t know. But I do know I’d rather see YOUR list of top bloggers, Christine.
Mom101´s last blog post ..How advertising works


julie/Julieverse August 26, 2012 at 2:25 pm

I think Liz just offered you a difficult, friendly challenge, Christine–a challenge that I don’t think I’d want… I’d love to try to create a list of 100, but I’m sure I’d spend hours agonizing it. While, the list that was included in the OTHER post is a great start, it needs further research to delete the non-mom/parenting bloggers, marketing companies, and the like. (not to mention the plagerist.) Then add the obvious missing bloggers to make it to the final 100.

Look, it’s an honor to be included on that list because that’s a power list of (nearly) 100 parenting bloggers who know how to do it and do it right. It would help the author to ask for a rebuttal from those of us who are on the list, asking us, specifically, how to market with us. Without doing valid research, his post proves nothing (and is, as well all know, a bunch of gobbledygoop.)
julie/Julieverse´s last blog post ..Denim skirts


Mom101 August 27, 2012 at 6:43 am

Oh I wasn’t suggesting she actually do it – I have heard the folks at Babble who do all those top 50 lists spend weeks in committees reading dozens of posts from any given blogger and agonizing about the choices. I think I just meant that someone like Christine who actually is in the space and understands it (ahem) could create a far better list, based on experience and good judgment.

Of course then she’d have to agonize for weeks and provide her standards for qualification (another thing that other post did not do) which…nightmare.

One of my favorite posts was this one about Top 50 bloggers. The qualification: You just had to say that you wanted to be on it. It turned out to be pretty good! http://www.mom-101.com/2009/12/the-top-50-mommybloggers-who-didnt-make-the-babble-top-50-mommybloggers-list-and-are-probably-more-fun-anyway.html
Mom101´s last blog post ..How advertising works


Jill Amery August 29, 2012 at 9:09 pm

Between the ‘pamper’ references and the whole ‘mommy blogger’ thing I wanted to shut the computer down. Great response Christine and also Kelby on her marketing to bloggers piece!
Jill Amery´s last blog post ..Apple iPhone Chat Bubbles (PSD)


trisha September 21, 2012 at 2:36 pm

Ironically when this list came out I was on a brand trip. HAHAHAHHA.

And yes, they pampered us, but we also worked our behinds off too.

trisha´s last blog post ..Feedburner 0? Here is the fix.


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