I had the opportunity to attend a special e.l.f. Cosmetics gathering at BlogHer this last summer and was sent home with some fun goodies – a nail kit and a makeup kit. It was then that I fell in love with this line! e.l.f. offers quite the variety of items for eyes, lips, and face; all at affordable prices. (Think Wet ‘n Wild prices, but Bare Essentials quality!) And, guess what was just announced? e.l.f. Cosmetics will be available at Target come November 1st!

This line has certainly become one of my favorites! Even before BlogHer, I won a gift certificate from a party hosted by my friend Audrey and just the other day ordered some fab items. I’m even hosting a party next month and will be giving tons of great products to my guests, courtesy of e.l.f.

This week, I am planning to attend Blog World Expo and e.l.f. is one of my sponsors. Now, I’m not saying how much I love their products just because they are my sponsor – quite the contrary – e.l.f. is my sponsor because of my passion for their products!

e.l.f. CMO, Ted Rubin, will be participating in the Collective Bias Brands & Bloggers Speed Dating event on Saturday, and I am excited to be involved. If you’re going to be at Blog World Expo this weekend, make sure you stop by.

If you’re not able to make it to Blog World Expo this week, no worries! I have a large makeup kit, like the one shown above, to give to one lucky reader!! All you have to do is link to this giveaway on your blog, facebook wall, or Twitter, by 9pm (pst) on October 31st. Make sure you leave me a comment here, linking to where you mentioned this giveaway, so I can come check it out!

e.l.f. cosmetics provided me with some product at no cost, and they are one of my BWE conference sponsors. All views and opinions with regard to the product or company itself are my own and were not influenced, nor reviewed, by the company prior to posting.